memetics

( /me·met´iks/, n.)

   [from  {meme}] The study of memes. As of early 2003, this is still an
   extremely  informal  and speculative endeavor, though the first steps
   towards  at least statistical rigor have been made by H. Keith Henson
   and  others.  Memetics  is  a  popular  topic  for  speculation among
   hackers,  who  like  to  see  themselves as the architects of the new
   information ecologies in which memes live and replicate.

[glossary]