[IBM] A customer who can be relied upon to buy, without fail, the
latest version of an existing product (not quite the same as a member
of the {lunatic fringe}). A 1993 example of a heatseeker was someone
who, owning a 286 PC and Windows 3.0, went out and bought Windows 3.1
(which offers no worthwhile benefits unless you have a 386). If all
customers were heatseekers, vast amounts of money could be made by
just fixing some of the bugs in each release (n) and selling it to
them as release (n+1). Microsoft in fact seems to have mastered this
technique.
[glossary]
[Reference(s) to this entry by made by: {lunatic fringe}]