astroturfing

( n.)

   1.  The  use  of  paid  shills  to create the impression of a popular
   movement,  through  means  like letters to newspapers from soi-disant
   `concerned  citizens',  paid  opinion  pieces,  and  the formation of
   grass-roots  lobbying  groups  that are actually funded by a PR group
   (AstroTurf  is  fake  grass; hence the term). See also {sock puppet},
   {tentacle}.

   2. What an individual posting to a public forum under an assumed name
   is said to be doing.

   This term became common among hackers after it came to light in early
   1998  that  Microsoft  had attempted to use such tactics to forestall
   the  U.S.  Department  of  Justice's  antitrust  action  against  the
   company.  The maneuver backfired horribly, angering a number of state
   attorneys-general  enough  to  induce them to go public with plans to
   join the Federal suit. It also set anybody defending Microsoft on the
   net for the accusation "You're just astroturfing!".

[glossary]
[Reference(s) to this entry by made by: {FUD wars}{MicroDroid}{sock puppet}{tentacle}]